What’s not to love about H&M? There a fashionista can find a great trend, on budget..and eco-fab!
This Spring, the brand is marching forward with a new face and hot finds within the Conscious collection. Actress and singer Vanessa Paradis who resonates the brand was quoted as saying, “I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”
The Spring 2013 Conscious collection at H&M is full of romantic styles like a floor-length dress alongside sporty shapes such as a cropped jumpsuit and a tropical print T-shirt dress. There are accessories too, such as ankle-strap heels, and the entire collection is made from more sustainable materials, such as organic cotton, recycled polyester, and Tencel.
And ladies, you should also know about the great initiative that coincides with the above mentioned new campaign. H&M will be launching a Conscious garment collecting program! Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher, to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill. How great is that mission?
Here’s a look at the Spring 2013 collection: